Fitze is an app that rewards people with coins for steps they take, which can be exchanged for discounts. He is now looking to build Fitze Pro and Fitze Shop, a gamified version of his popular app.
Fitze is an app where users can earn rewards for the steps they take According to a Ken Research report, the fitness market in the UAE is expected to reach more than 600 million dollars by 2025.
Neha and Ben Samuel are the founders of Dubai-based fitness platform Fitze – with over 100,000 users and $1.5 million in funding – the entrepreneurial journey they started very rocky but it is now bearing fruits.
Samuels first moved to Dubai shortly after their wedding, they were still working full-time. In 2015, they took the first step and founded Fit on Click – a marketplace for gyms and trainers in Dubai. After almost six months of operation, they ran into the first obstacle – a lack of income. For the Samuels, this meant completely rethinking the business and moving back to India to pursue full-time work. While Neha planned to move back to Mumbai, her husband kept looking for other options. But fate had other plans, the duo managed to find some breathing room.
In 2022, one of the biggest achievements they had was being selected by the government of Dubai for its annual Fitness Challenge. We have been an official app partner and several brands like Ultra Human have used us for their activation program.
On Fit, users get rewards for the steps they take and it is compatible with most health related apps like Apple Health, Google Fit, Huawei Fit. These steps are converted into coins that can be exchanged for discounts. for coins or Fitz points. Fitze continued their growth journey through Venture Lab – the Venture Builder program launched last year by Modus Capital and Hub71.